Creating Your Own PR Buzz

With a growing number of PR firms pitching their book-promotion packages, it’s refreshing to learn that you don’t need to hire an expensive public relations firm to reach the media and sell more books. “Public relations” means creating a story that a newspaper, magazine, radio, or TV journalist will find newsworthy. Have you written a book about health? Send out a short pitch about how your book has helped someone overcome a health condition and improved his life. Female exploitation? Let the world know how you fought it and won. The media loves true stories: what better way to enter into a win-win relationship with a journalist? 

Be on the lookout for ways to get your book some free ink. Position yourself as an expert on your topic rather than simply another writer out to snag more sales. The media loves legitimate news stories. Offer your local or national news Ten Tips for Coin Collecting or Aging Gracefully or Digging for Gold in the Wild West. Talk to the editors, get to know your local news figures, and become a trusted source in your area. Then simply casually mention your credentials, Web address, and book title with a link to where it can be purchased.

Easy!

Book Reviewer Links #2

Here are some additional links that tested live when last checked in mid-January 2018. You may have to do some fancy footwork to find reviewers appropriate to your book’s theme or genre or find information on how to submit your book for review. If all else fails, send out an e-mail query to the contact listed on-site. Always strive to provide the review sites you contact with whatever they require in order to review your book. Be prepared to wait for from several weeks to several months for the reviews to go live, and, of course, be as courteous when corresponding with your contacts or reviewers as possible.

  • Bookfetish.org (specializing in genre fiction reviews from horror and true crime to romance)
  • Bookpage.com (hundreds of monthly reviews)
  • Bookslut.com (wouldn’t you love to meet ’em? A monthly web magazine and daily blog for those who love to read)
  • ForewordReviews.com (ForeWord reviews books from small presses)
  • Goodreads.com (the “eye candy” of review sites wrapped up in a single package)
  • Galleycat.com (great traffic, great lists, great reviews, and great e-blast updates)
  • IndieAuthorNews.com (book reviews, interviews, e-Books, and self-publishing advice)
  • LibraryJournal.com (news and reviews from Library Journal staffers)
  • LibraryThing.com (like Goodreads, a hybrid community of readers, writers, and reviewers with some 1.5 million readers)
  • MidwestBookReview.com (easy links to get a book reviewed or become a reviewer)
  • NPR.org (for serious books and authors, with lots of lists, interviews, and reviews)
  • NewYorker.com (“Page Turner” is the name of the blog featuring criticism, contention, and conversation about “books that matter”)
  • NYBooks.com (The New York Review of Books has great traffic and plenty of reading material)
  • NewYorkTimes.com (not for everyone, of course, but worth a shot)
  • PublishersWeekly.com (a universe all to its own)
  • Shelfari.com (an Amazon-owned site where you can click-and-buy as well as join your favorite reading tribe)
  • ShelfAwareness.com (co-founded by long-time P/W executive editor, John Mutter, with reader and trade versions)

 

Five Things This Self-Published Author Did To Sell Over 20,000 Books with Almost No Money

Two years ago, author Rob Dircks self-published his first sci-fi novel, Where the Hell Is Tesla? It sold 10,000 copies in the first 12 months and has since sold a whopping 18,000 copies. His second novel sold nearly 5,000 copies, and his new release, Don’t Touch the Blue Stuff! is “opening strong, too,” according to the author. How did he do it? Was it luck? Skill? A magic spell? Something in between?

The title of this article in Entrepreneur says it all. But the article itself says even more. Check it out and learn, learn, learn!

Book Reviewer Links #1

Here are some links that tested live when last checked in mid-January 2018. You may have to do some fancy footwork to find reviewers appropriate to your book’s theme or genre or find information on how to submit your book for review. If all else fails, send out an e-mail query to the contact listed on-site. Always strive to provide the review sites you contact with whatever they require in order to review your book. Be prepared to wait for from several weeks to several months for the reviews to go live, and, of course, be as courteous when corresponding with your contacts or reviewers as possible.

Pro’s Guide to Better Radio Interviews

Arielle Ford made a name for herself as the publicist behind many bestselling authors, including Deepak Chopra, Marianne Williamson, Wayne Dyer, Louise Hay, and others. Since retiring from doing book publicity for others, she has written several books of her own, including, Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships. She has been doing radio interviews to promote her books and has some advice for becoming a better interviewee.

Her top three tips for doing well on radio? 1.) Get media-trained by a professional, and have your most important tips on note cards in front of you at all times; 2.) Stand up during your phone interviews–and SMILE!–to project more energy and authority (doing so produces a stronger, more believable voice), and 3.) Don’t hold back; be willing to share every good idea, tip, statistic, or helpful piece of information you can think of.

Free Kindle Marketing Advice

Book marketing and promotion is a thankless and often unfulfilling job. What works for one author may not work for another. And the promotional ploy that works for a nonfiction book may produce negligible results for a novel. A good example of marketing advice that can be hit or miss is the Amazon Kindle title, Book Marketing Primer. It’s loaded with ideas, some of which are relatively useless and some of which you may have already employed. But the section entitled “Author Insights: Advice on Marketing” (Kindle Locations 486) is worth a look if only because it’s a compendium of different marketing plans and ideas from a number of different authors. You may find something of value for you. The book is a free Kindle Edition eBook, available directly from Amazon, so you can’t beat the price!

https://www.amazon.com/Author-Marketing-Primer-Kindle-Press-ebook/dp/B01F7W9JFW

THE DEVIL IN THE DEAL

The Devil in the Deal by Sheryle BauerAt 18, Sheryle worked in a massage parlor on the outskirts of Wichita, Kansas. At 20, she traveled the Midwest and graduated to a job as a stripper shortly before marrying into the notorious Martin family. While working a family-owned placer goldmine in Montana, her husband, Jake, found a nugget the size of his fist!

But with mining debts of more than $40,000, the family high-tailed it out of Montana to engage in a more profitable endeavor. Sheryle helped build a multi-million-dollar company called Shaperite Concepts. During the company’s most vulnerable beginnings, the Securities and Exchange Commission investigated her father-in-law, Carl, for fraud. During the investigation, Carl’s partner turned up dead. A prime suspect, Carl ended up behind bars–but not for murder! Instead, the SEC found him guilty of stock and securities trading violations. Soon after his release from prison, he was kidnapped by a disgruntled investor and held for a $3.5 million ransom. An unexpected turn of events led to Carl’s escape while the kidnappers were apprehended.

Based on a true story, The Devil in the Deal portrays how a toxic mix of Mafia, money, murder, and scandal were just what Sheryle needed to make sense of an upside-down childhood. Her dubious introduction to adulthood comprised the threads so necessary to sew a patchwork of strength in the midst of one of the most scandalous white-collar crime sprees in America.

Buy It Now!

Read the Reviews!

CRAZY-GOOD LIVING: Healthy Gums, Healthy Gut, Healthy Life

Be among the first. Reserve Your Copy Today!Feeling great? Feeling lousy? Whatever you’re feeling, CRAZY-GOOD LIVING: Healthy Gums, Healthy Gut, Healthy Life can improve your health from the inside out. It’s the only book written by a DDS/Medicine Practitioner who has proven the cellular connection between primal eating and health. An ancient diet saved his life after he switched from “healthy eating” to eating more like our ancestors. And his supercharged Ancient Nutrition Plan has worked wonders for some of his most severely disease-stricken patients.

Lots of books give a few good reasons for returning to a simpler way of eating. More still offer some dietary tips and recipes. NONE has offered all that plus first-hand scientific studies–documented proof for how and why primal nutrition works–and could one day save your life. Written by Periodontist, Certified Primal Health Care Coach, and Certified Functional Medical Practitioner Alvin H. Danenberg, it is destined to become a classic in the field of healthful living.

Buy It Now!

Read the Reviews!

25 Hotties for Summer

It’s time to stuff your beach bag with this summers hottest reads. From Stephen King and Harper Lee to Dr. Seuss, theres something for readers big and small. USA TODAY’s Jocelyn McClurg offers a guide.JUNE 1. Finders Keepers by Stephen King (Scribner, fiction). What its about: A young boy discovers money and notebooks stolen years earlier from a famous writer, just as the criminal who took them is released from prison. Why it’s hot: It’s a sequel to 2014s Mr. Mercedes, which USA TODAY’s Brian Truitt praised for taking “the old detective genre in an excellent, modern direction.” On sale June 2

Source: 25 hot books for summer

Archivists Find Fragments of Orson Welles Autobiography

Welles and Kodar

Yet another unfinished work by Orson Welles, that master of the incomplete, is about to surface. Archivists at the University of Michigan said this week that they have discovered extensive fragments of, and notes for, a Welles autobiography in a trove of papers newly purchased from Oja Kodar. Ms. Kodar, a Croatian actress, was Welles’s companion in the years before he died in 1985.With the working title “Confessions of a One-Man Band,” an unfinished memoir appears to have been in the works since the 1970s, and matches up with additional fragments already in the university’s extensive Welles archive, officials said.“It’s scattered, we’re still sorting through” about eight boxes of new material, said Philip Hallman, curator of the university’s Screen Arts Mavericks and Makers collection. The papers arrived last week from Croatia, where they had been kept by Ms. Kodar, Mr. Hallman said.

Source: Archivists Find Fragments of an Unfinished Orson Welles Autobiography – NYTimes.com