Category: Marketing and Promotion

Book Reviewer Links #1

Here are some links that tested live when last checked in mid-January 2018. You may have to do some fancy footwork to find reviewers appropriate to your book’s theme or genre or find information on how to submit your book for review. If all else fails, send out an e-mail query to the contact listed on-site. Always strive to provide the review sites you contact with whatever they require in order to review your book. Be prepared to wait for from several weeks to several months for the reviews to go live, and, of course, be as courteous when corresponding with your contacts or reviewers as possible.

Pro’s Guide to Better Radio Interviews

Arielle Ford made a name for herself as the publicist behind many bestselling authors, including Deepak Chopra, Marianne Williamson, Wayne Dyer, Louise Hay, and others. Since retiring from doing book publicity for others, she has written several books of her own, including, Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships. She has been doing radio interviews to promote her books and has some advice for becoming a better interviewee.

Her top three tips for doing well on radio? 1.) Get media-trained by a professional, and have your most important tips on note cards in front of you at all times; 2.) Stand up during your phone interviews–and SMILE!–to project more energy and authority (doing so produces a stronger, more believable voice), and 3.) Don’t hold back; be willing to share every good idea, tip, statistic, or helpful piece of information you can think of.

Free Kindle Marketing Advice

Book marketing and promotion is a thankless and often unfulfilling job. What works for one author may not work for another. And the promotional ploy that works for a nonfiction book may produce negligible results for a novel. A good example of marketing advice that can be hit or miss is the Amazon Kindle title, Book Marketing Primer. It’s loaded with ideas, some of which are relatively useless and some of which you may have already employed. But the section entitled “Author Insights: Advice on Marketing” (Kindle Locations 486) is worth a look if only because it’s a compendium of different marketing plans and ideas from a number of different authors. You may find something of value for you. The book is a free Kindle Edition eBook, available directly from Amazon, so you can’t beat the price!