Chipotle Experiments With Disposable Literature –

The fast-food chain Chipotle announced recently that it had enlisted 10 A-list writers to provide original notes and essays for the cups and bags in their restaurants as a way to foster thoughtfulness, without pushing a coporate agenda. The reviews for these new works of literature have ranged from enthusiastic to harsh.Vanity Fair, which first reported the campaign, embraced the idea, which came to the author Jonathan Safran Foer when he was eating a meal at Chipotle without any reading material.

via Chipotle Experiments With Disposable Literature –

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