Attention, indie ebook authors. Mark Coker at Smashwords wants you to know that there’s never been a better time to be you. He writes, “Thanks to an ever-growing global market for your ebooks, your books are a couple clicks away from over one billion potential readers on smartphones, tablets and e-readers. In the world of eBooks, the playing field is tilted to the indie author’s advantage.”
Then, the wake-up call. Coker goes on to report that “the gravy train of exponential sales growth is over,” with indie (self-published) authors seeing “significant” sales decline at Amazon, especially since the July launch of Kindle Unlimited. He had predicted the slowdown and attributes it to the glut of high-quality low-cost eBooks, the increasing rate of eBook supply outpacing demand, and the slowing, much-discussed transition from print to eBooks.