“No surprise here, but ‘word of mouth’ on Twitter spreads very quickly. The word can spread very fast within a 24-hour period, so the more information available about you, your work, and your interests, the greater the chance of gaining a fan, a feature, or a sale. With that said, I urge you to start the chatter!”
She advised authors to be social, share themselves, and be authentic. “Make sure that you have a variety of places where you can share information and grow your features, publicize your book, and share your successes. All of these outlets provide more exposure for your book and help to establish a strong digital footprint. Publicity breeds more publicity. So, my advice is to chat it up, be social, and continue building a social network.”
However, she admonishes authors not to be a living, breathing advertisement. Her rule of thumb? Share on a four-to-one ratio. “You can post something self-promotional if you post four other non-promotional links that are helpful to your followers. The key is to build credibility.”
In other words, convince the reader that you’re interested most of all in him.