Wrong! You don’t need a mere blog. You need a community of dedicated readers to serve as a launching pad for new books, announcements, speaking engagements, contests, and whatever else you might envision to help peddle your wares.
According to author/marketer Joel Friedlander, “Simply having followers or a large email list won’t create engaged readers who will answer calls to action. To create that kind of relationship, bloggers need to project three vital qualities: authority, trust, and likability.”
Friedlander, whose book, A Self-Publisher’s Companion, has become something of a cult marketing guru, goes on. Check out what he has to say.