Arielle Ford made a name for herself as the publicist behind many bestselling authors, including Deepak Chopra, Marianne Williamson, Wayne Dyer, Louise Hay, and others. Since retiring from doing book publicity for others, she has written several books of her own, including, Wabi Sabi Love: The Ancient Art of Finding Perfect Love in Imperfect Relationships. She has been doing radio interviews to promote her books and has some advice for becoming a better interviewee.
Her top three tips for doing well on radio? 1.) Get media-trained by a professional, and have your most important tips on note cards in front of you at all times; 2.) Stand up during your phone interviews–and SMILE!–to project more energy and authority (doing so produces a stronger, more believable voice), and 3.) Don’t hold back; be willing to share every good idea, tip, statistic, or helpful piece of information you can think of.