You, Author: Act as Book’s Publicist, responsible for promotion. Your Publicist: Acts as your Mom. Tells you that you’re special and talented but makes you do everything for yourself. Brags to friends whenever you’re in the newspaper. Tacitly takes credit. Your Mom: Acts as Book’s Audience, buying most of the copies.Your Audience: With social media, book blogs and online reading communities, acts as Book’s Reviewer.